EIPGrid brand identity

Official logos, brand colors and usage guidelines for EIPGrid and the xVPP® platform brand.

Corporate logo
#192E65#00BFF5
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xVPP® brand logo
#483D8B#00BFF5
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mOOm, the EIPGrid brand character on its web
Brand character mOOm

mOOm stands for Measure + Optimize + Orchestrate + Monetize. Starting with understanding energy data, mOOm represents how EIPGrid optimizes real-world operations, connects individual sites and distributed energy resources into one flexible network, and ultimately turns energy savings and flexibility into measurable economic value.

Just as a spider builds a larger web by connecting one point to another, mOOm weaves energy resources together, from a single site to communities, VPPs and the grid.

Smarter Energy, Woven Together.

Core identity
MEASUREUnderstand energy data and uncover opportunities for savings and flexibility.
OPTIMIZEImprove energy use and site operations while reducing peaks and costs.
ORCHESTRATEConnect sites and distributed energy resources into one flexible energy network.
MONETIZETurn energy savings and flexibility into measurable economic value and new revenue opportunities.

mOOm weaves energy into value.

Download the mOOm brochure (PDF, English)

Do not modify nor distort the logos in any way. Trademark use follows EIPGrid Brand Guidelines · marketing inquiries: marketing@eipgrid.com